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 Заголовок сообщения: Performance Marketing Programmatic and mobile
 Сообщение Добавлено: Ср ноя 16, 2022 6:36 am 
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Simple yet extremely complex, unambiguous yet multidimensional, Performance Marketing is today the starting point as well as the future of digital communication. What are the main issues concerning today in its evolution and what exactly do marketers need to know about it? The changes brought by mobile and multi-screening, the use of Programmatic and the need for marketers to be trained more effectively in the part of understanding and managing data and digital communication applications, are the issues that are emerging as dominant today in terms of in Performance Marketing.

The experts in the field, the specialized agencies, have a lot to say about its evolution, as well as to offer useful advice Country Email List to anyone interested in optimizing the performance of their actions in the digital space, that is, to anyone interested in making effective use of Performance Marketing. In the constellation of Programmatic Buying As one of the parts of Performance Marketing with the greatest growth prospects, many professionals recognize Programmatic Buying. Targeting capabilities and tailor-made advertising messages combined with access to thousands of different.

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The digital world is a weapon at the disposal of every marketer to do their job in the best possible and most efficient way ", points out Yannis Amaxopoulos, Business Director of iProspect Greece. For Manos Litina, Director of Bid Media & Digital Optimization EMEA at Rascal, it is clear that programmatic media buying with real time bidding has the greatest room for growth, giving possibilities for continuous performance optimization. "We now have the possibility for multi-level segmentations, both cross channel (Display - Social - Search etc.) and cross screen (Desktop, Tablet, Mobile)", he tells us.

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