Регистрация    Вход    Форум    Поиск    FAQ   Мобильный вид




Начать новую тему Ответить на тему  [ 1 сообщение ] 
Автор Сообщение
 Заголовок сообщения: The Role of Digital Marketing in Business
 Сообщение Добавлено: Сб май 06, 2023 6:20 pm 
Не в сети

Зарегистрирован: Сб май 06, 2023 4:48 pm
Сообщения: 3
Благодарил (а): 0 раз.
Поблагодарили: 0 раз.
Whether you've been in business for decades or one day, one of the hardest things to predict about your operations is how to most effectively reach and engage with your target audience. The world's most flawless product development and efficient logistics won't matter if you can't get your message across to the right people at the right time.

You're familiar with commercials, billboards, magazine ads, and other traditional forms of advertising, but how much do you know about digital marketing? Many business leaders can think of pop-ups or banner ads on websites. Some are aware that a well-maintained social media presence is also an important facet of digital marketing. But while you may be aware of some of the tactics used in digital marketing, do you know what makes digital ads effective, especially when compared to more traditional forms of advertising?

Cost effectiveness
Owners and executives often think of marketing as an expense, and Belgium WhatsApp Number List they're right: running ads costs money no matter what medium you use. but traditional marketing has a particularly high barrier to entry; even billboards in the middle of nowhere and commercial spaces at 3am don't come cheap.

On the other hand, while high budgets are recommended and will give you more room for participation, platforms like google and facebook do not have a minimum barrier to entry. You could run a $5 campaign if you wanted to. and these platforms will often offer ad spend credit for new advertisers as well.

Изображение

More target audience reach
When you buy an ad in a physical newspaper, your audience is defined as subscribers to that newspaper. When you get a timeslot on a tv channel, your audience is defined as the people who are watching that channel for that show at that specific time. While some demographic breakdowns based on the medium can be assessed (for example, golf magazine readers are likely golf fans), in many cases, with more traditional channels, you don't have the ability to tailor your message to specific audiences. For example, both 18-year-olds and 55-year-olds need to go shopping, but do they respond to the same ads?

At no additional cost, digital marketing channels let you target people based on age, gender, income level, location, title, interests, and more. And if you don't know which demographic breakdown applies to your business, free analytics tools associated with platforms like google and facebook show you the exact characteristics of the people who follow your page or visit your website.


Вернуться к началу 
 Профиль  
Ответить с цитатой  
Показать сообщения за:  Поле сортировки  
 
Начать новую тему Ответить на тему  [ 1 сообщение ] 


Кто сейчас на конференции

Зарегистрированные пользователи: нет зарегистрированных пользователей

 
 

 
Вы не можете начинать темы
Вы не можете отвечать на сообщения
Вы не можете редактировать свои сообщения
Вы не можете удалять свои сообщения
Вы не можете добавлять вложения

Найти:
Перейти:  
cron