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 Заголовок сообщения: Youtube Branding Campaigns Can Now Drive Sales
 Сообщение Добавлено: Вт сен 20, 2022 2:40 pm 
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This is great news for YouTube advertisers as well as people using video ads on other platforms. The new feature gives you the opportunity to test and try to get additional conversions from campaigns with other goals. Marketers will be able to link product feeds to a purchase CTA even on ads set to top and middle of the funnel. Take a look! Source: Google Google simulation shows how the product feed will appear in videos. Learn here how to include a product feed in your video campaigns . Get more conversions by advertising to the top of the funnel Prior to this update, only Video Action and TrueView for Shopping campaigns , which are directly targeted to purchase (bottom of funnel), could be linked to merchant center feeds. In these cases, product feeds were a great addition to video campaigns, bringing a relevant source of conversion to e-commerce.

Source Search Engine Land Shoppable True View for Action ads were YouTube's latest attempt at combining awareness and direct feedback, last year. What changes now is the ability to combine video ads with campaigns targeting top or mid-funnel audiences with the ability to display product listings. Additionally, video Whatsapp Mobile Number List have more placements where your ads can appear, being able to use in-stream video ads instead of True View for Shopping (launched in 2015) and Shoppable True View for Action (launched in 2020) . An update on a series of changes for YouTube advertisers The change is part of a string of updates relevant to video campaigns. Google has been working on dropping True View for Action campaigns and replacing them with Video Action campaigns since its launch last year.

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And in June of this year, the company announced that TrueView for Action campaigns would no longer be available starting in early 2022. True View for Action video campaigns have been a huge success since their launch in 2016, with great relevance to PPC-type campaigns. They allowed working with video ads focused on conversions, especially for lead generation. Example of a True View for Action video ad. Source: Martech Video campaigns are here to stay, with more and more options and opportunities to show ads on different channels, such as the YouTube homepage feed, but with the limitation of not being able to leave Google Partners . This can be seen as a hindrance by marketers looking for more control in their campaigns. E-commerce advertisers, on the other hand, will still be able to rely on the old TrueView for Shopping to drive online sales.


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