Both reach and impressions are terms that e uses to refer to the engagement of a post on social media. In addition, both are used to analyze how well a publication has performed with its audience. Therefore, it is necessary to understand the difference between the two to understand how to assemble or perfect marketing strategies in social media . Keep following this article to understand what one and the other means. Understand what is reach Reach, in a simplified way, is the number of people you can reach with a publication, that is, the number of views you can get with it.
It is important because even if you have a good amount of followers, it is a fact that not all of them will receive the content you post. In fact, only a very small amount will access it. Therefore, the function of reach is to show that number that represents
Industry Email List the audience that you, in fact, can reach. what are impressions Unlike reach, which counts the number of people who have visited a post on your profile, impressions count the number of times your post has been visited. That way, if a person visited the publication 10 times, then those 10 times will be part of the accounts This means that, for reach, the important thing is the number of people who accessed the content.
As for the impressions the important thing is the number of visits that the content had, even if the same person carried them out, all of them. Types of Reach and Existing Impressions Understanding the concept of reach and impressions, it becomes easier to understand its various types. This is because they are not only different from each other, as they each have 3 different categories. The categories are the same for both: organic, paid, and viral. Organic is the number counted by visits that happened without you paying for it. Already paid are those numbers you've conquered through paid campaigns on social media.