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 Заголовок сообщения: What Is Lead Scoring and How To Apply It To Optimize Sales
 Сообщение Добавлено: Чт ноя 17, 2022 7:37 am 
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Only capturing leads is not enough to guarantee the expected sales results. The qualification of these contacts and the integrated work between marketing and sales is essential to generate real business opportunities. And the Lead Scoring methodology adds to this scenario! It is used to understand the profile of the lead base, qualify those closer to the bottom of the funnel and distribute the right contacts for the commercial approach. Learn all about this methodology in the post. What is Lead Scoring? What is Lead Scoring? Lead Scoring is a methodology used to rank potential customers. Through a scoring system and according to predefined criteria, the lead scores as it performs new conversions and interacts with the brand.

The ranking also depends on the customer profile as the closer the contact is to the ideal customer, the better your score. The result is the qualification and filtering of the most interesting leads for the commercial team to approach. Also check out - 9 Practical Tips to Improve Your Website's Conversion Rate How important is Lead Scoring for your business? How important is Lead Scoring for Whatsapp Number List your business? Understand the benefits presented by the Lead Scoring system: 1. More productivity for the sales team Imagine a commercial team that gets in touch with all the leads generated, whether they are qualified or not. This team will be much more worn out and will also lose time, since many of these leads do not have the right profile or are not yet at the ideal time to buy.

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With Lead Scoring only the best qualified contacts are directed to the sales representative, which increases the conversion rate and productivity of the team, which works more motivated. Increased sales Sales reps focus their efforts on contacts most likely to buy. By approaching leads with better potential, conversion rates increase, as well as sales, as the chances of closing are better with those at the bottom of the funnel. Shortening the sales cycle The time for convincing and selling arguments is also optimized when talking to customers who already know which solution they are looking for and who are only defining the best brand. With this, the sales cycle, that is, the time between the first commercial contact and the closing of the deal, is also reduced.


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