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 Заголовок сообщения: Fashion how Social Networks Have Revolutionized
 Сообщение Добавлено: Ср сен 28, 2022 9:03 am 
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If the parades of fashion houses until recently dictated fashion trends, tik tok and instagram have now taken over. Fashion week has long remained a source of inspiration for the streets. The collections provided a glimpse of the future. This prescriptive dimension is now seriously challenged by social networks, but also by series. The influence of tik tok and instagram in 2022-2023 it seems a long time ago when the collections of the big houses conditioned fast fashion. The artistic directors then imposed the trends, which were then taken up by the consumer labels. Thus, the isabel marant wedge sneakers or the famous balmain military jacket invaded the streets after their presentation.

Today the ascendancy of big brands is replaced by that of influencers, series or popular singers. Pop culture dictates fashion codes and brands have to adapt. They have also strengthened their sales team in order to analyze the market precisely. Each designer must now meet customer expectations. Houses are no longer content with stylistic proposals Whatsapp phone number list resulting from the creative genius of their designer. The latter must imperatively respect the collection plans of the merchandisers. In order to choose their look, a large part of the population is inspired by the instagram accounts of their favorite celebrities or current series. Under these conditions, luxury brands have chosen to reinvent themselves by transforming.


Their fashion shows the new role of fashion shows faced with the decline of their ability to initiate fashion trends, fashion houses distinguish themselves through daring shows. True demonstrations of force, they display an incredible deployment of resources. More than a clothing proposal, the catwalks become hollywood shows, with a rocket taking off for chanel or the privatization of a biomedical research center for vuitton. On the occasion of paris fashion week fall-winter 2022-2023, balenciaga goes so far as to eclipse style in favor of decor. The models evolve within a glass carousel, in the middle of an artificial snowstorm. This parable of migratory flows takes precedence over the cuts of clothing, whose importance is diminished in the face of the message.

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