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 Заголовок сообщения: The Importance of Content Marketing for Healthcare
 Сообщение Добавлено: Ср сен 21, 2022 11:04 am 
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Content marketing is all content designed to educate, inform or entertain a future customer. By offering relevant content to your audience, you will attract them to make them recognize your company in the future and have it as a reference, thus becoming future customers. Among the goals of content marketing for healthcare professionals are: 1. Increase interaction for doctors, this strategy is even more important, because, by bringing quality information to your patients, you can strengthen your relationship with them, build loyalty and, through likes, comments and other feedback, gain more interested patients. 2. Educate the population content marketing is capable of educating patients, as the first source of information for any medical question is google.

Thus if the healthcare professional has the content that this patient needs, it will appear in this search and automatically promote the first patient-doctor contact. In addition, this strategy will act as prevention work, helping patients not to make hasty decisions regarding their health. 3. Gain public trust and create authority the professional's authority will also Whatsapp phone number list be reinforced through his greater online presence, as he will become a reference in his specialty by informing the population. With greater visibility, more patients can look for you and, consequently, out of respect and trust, make an appointment to deal with their specific case. 4. Conquer more patients by creating an authority educating the population, you will become a reference in your area of ​​expertise.

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As it is not allowed by the board of medicine to inform prices of consultations on social networks, when seeking more information about the procedures, treatments in question, your future patients will look for you in your office. 5. Empathize with your future patients the strategy for successful content marketing is to pass the information to your audience in a simple and direct way since your patient does not understand the vast majority of medical terms. With this, the bonds between doctor and patient are strengthened and your future client will feel that that content was prepared especially for him. Marketing in medicine, however, is regulated by the federal council of medicine. On our blog we have an article with more information about what is allowed in medical advertising.

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